About Us
Based In
Florianópolis, Brazil
10
Years of Experience
8M+
Investment Achieved
Hello! I'm Gabriela Ruth,
I help startups save thousands in development costs while accelerating growth.
As a consultant with +10 years experience in product design, I work with startups in industries like fintech, healthtech, edtech, and deep tech to transform their ideas into market-ready products.
Here you will learn how to avoid the common pitfall of building before validating, and save time, money and resources by ensuring that your product truly meets market demand before scaling.
📩 Subscribe on The Seed Code, my free newsletter for startup founders and receive a free guide on how to validate your product in 6 months: gabrielaruth.substack.com
Work Experience
Lumitype AI
2023 - Present
Founder and Consultant
Our mission is to simplify and accelerate entrepreneurship through artificial intelligence. We're building a complete ecosystem with multiple solutions using Business Design.
Lumitype AI
2023 - Present
Founder and Consultant
Our mission is to simplify and accelerate entrepreneurship through artificial intelligence. We're building a complete ecosystem with multiple solutions using Business Design.
Lumitype AI
2023 - Present
Founder and Consultant
Our mission is to simplify and accelerate entrepreneurship through artificial intelligence. We're building a complete ecosystem with multiple solutions using Business Design.
Voltz Motors
2021 - 2023
Product Design Lead
- Led 5 designers across different products and services that composed of iOT products, mobile app, and e-commerce platform; - Worked closely with PMs and engineers to build the design system to support all our products; - Built a new concept and information architecture for the new user's app; - Validated MVPs and new features weekly with user interviews; - Build the design team from the ground creating playbooks and ceremonies to improve the design culture and UX maturity within the company;
Voltz Motors
2021 - 2023
Product Design Lead
- Led 5 designers across different products and services that composed of iOT products, mobile app, and e-commerce platform; - Worked closely with PMs and engineers to build the design system to support all our products; - Built a new concept and information architecture for the new user's app; - Validated MVPs and new features weekly with user interviews; - Build the design team from the ground creating playbooks and ceremonies to improve the design culture and UX maturity within the company;
Voltz Motors
2021 - 2023
Product Design Lead
- Led 5 designers across different products and services that composed of iOT products, mobile app, and e-commerce platform; - Worked closely with PMs and engineers to build the design system to support all our products; - Built a new concept and information architecture for the new user's app; - Validated MVPs and new features weekly with user interviews; - Build the design team from the ground creating playbooks and ceremonies to improve the design culture and UX maturity within the company;
Gympass
2020 - 2020
Product Designer Senior
- Worked closely with PMs and business to conceptualize a new pivotal product during the pandemic; - Validated the MVP with users through UX research, interviews, and usability testing; - Released weekly improvements for the new product based on user feedback, utilizing a Lean UX approach;
Gympass
2020 - 2020
Product Designer Senior
- Worked closely with PMs and business to conceptualize a new pivotal product during the pandemic; - Validated the MVP with users through UX research, interviews, and usability testing; - Released weekly improvements for the new product based on user feedback, utilizing a Lean UX approach;
Gympass
2020 - 2020
Product Designer Senior
- Worked closely with PMs and business to conceptualize a new pivotal product during the pandemic; - Validated the MVP with users through UX research, interviews, and usability testing; - Released weekly improvements for the new product based on user feedback, utilizing a Lean UX approach;
Jussi
2018 - 2020
UX Designer Senior
- Improved the user experience the main e-commerces of Whirlpool and also the website of big brands like Itau and Honda; - Specialized in buyer's psychology and e-commerce UX through collaboration with the consultancy team at Baymard - Implemented agile processes in Whirlpool's digital transformation in collaboration with PMs and business teams
Jussi
2018 - 2020
UX Designer Senior
- Improved the user experience the main e-commerces of Whirlpool and also the website of big brands like Itau and Honda; - Specialized in buyer's psychology and e-commerce UX through collaboration with the consultancy team at Baymard - Implemented agile processes in Whirlpool's digital transformation in collaboration with PMs and business teams
Jussi
2018 - 2020
UX Designer Senior
- Improved the user experience the main e-commerces of Whirlpool and also the website of big brands like Itau and Honda; - Specialized in buyer's psychology and e-commerce UX through collaboration with the consultancy team at Baymard - Implemented agile processes in Whirlpool's digital transformation in collaboration with PMs and business teams
